Introducing Apple’s new ‘Kids’ app store

Be Web Safe letting parents know that a 'Kids' app store now available from Apple


Parents will be delighted to hear that Apple have now created a new ‘Kids’ section in their App Store, where apps are broken down into three age ranges:

  • 5 and under
  • 6 to 8
  • 9 to 11

The company first revealed this “Kids” section at its Worldwide Developers Conference earlier this summer when the revamped iOS 7 mobile operating system was first revealed.

Apple have also begun to allow children under 13 to sign up for and hold iTunes user accounts, as long as they’re funnelled through an “approved educational institution.”

Parents can rest assured about the apps available to their children as any apps aimed at under 13s must follow the Children’s Online Privacy Protection Act (COPPA) requirements. These state that developers can’t ask for personal info from kids, expect for “the purpose of complying with applicable children’s privacy statues” – that is, not in order to gather information for targeting ads. The apps can’t transmit or share personal information without parental consent, either.

As well as there being a requirement for clear privacy policies, apps in this kids section can’t use ads that ask kids to complete some sort of in-app activity and have to ask for parents’ permissions before they link outside the app to the web or other software, for the purpose of commerce.

To access the new children’s app store in iTunes, click on the list of Categories and choose “Kids.”

Are you pleased to see this new addition to the App Store?


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Debbie Woodward

Debbie is a FETAC qualified trainer and delivers Social Media training for the Sligo County Enterprise Board in Ireland. Debbie also delivers talks on Internet Safety to parents and students in schools and also teachers in education centres. You can find Debbie on Twitter, LinkedIn and Google+.



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